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June 2, 2017

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Google To Clean Up The Web With Its Own Ad Blocker In 2018

Google plans to release its own ad blocker for Chrome in early 2018, referred to simply as ad filter. While it’s still not happening for many months, the company tells website owners to get ready. Google wants them to readjust their advertisement strategy and remove the most annoying ads from their pages. The new ad filter will not completely rid the Internet of advertisements. It will assess websites to find if they have too many intrusive ads, and eliminate them. Say goodbye to these disruptive banners and autoplay videos. Others, more subtle, will still be displayed. Google executives say that the new software will block even ads, owned or served by the company if pages do not follow ‘Chrome’s guidelines’. The tech giant offers a tool that publishers can use to see if their web pages will meet the requirements. A group, named the Coalition for Better Ads, is working on analyzing…

Amazon Patents a Parachute Shipping Label for Drone Deliveries

Amazon has received a patent for a shipping label that includes a built-in parachute, “to enable the delivery of packages by [unpiloted] aerial vehicles (UAVs) or other aerial vehicles.” The patent, as reported by GeekWire, was filed in August 2015 and granted by the US Patent and Trademark Office (USPTO) on Monday. This means it may be possible in the near future that your Amazon package could be dropped from the sky without any damage thanks to this special label. It is unclear whether the patent will ever be put to use, though the patent may provide new insight into Amazon’s Prime Air drone delivery project. The system calls for a packaging label that would be integrated with a folded parachute and a network of cords. It could also incorporate a breakaway cover, shock absorbers, and a network of sensors built into a drone to track the package’s descent. The…

New Google’s London HQ: Do People Ever Work At Google?

They’ve been a long time coming, but Google has finally laid out its plans for its new “innovative” £1 billion London headquarters located in Kings Cross. This week, the company submitted a detailed planning application to Camden Council, outlining its desire to build an slightly sloped 11-storey building that will sit on a “plinth” of shops and offices, and feature a three-lane 25 metre pool, multi-use games area (hosting basketball, five-a-side football or badminton), a gym and a huge landscaped roof garden. The 80,819 sq/m “Zone A” project, designed by architects BIG and Heatherwick Studio (the team behind its new Mountain View campus), will also host a sprawling events centre that will span its lower ground, first and second floors. The search giant intends to use its 210 seat auditorium for product launches, talks and presentations, but it may also be offered to technology startups, community groups and charities. The…