June 10, 2017


Gatorade Creates the World’s First Water Man Using No CGI. Mind Blown.

There are times that I’m more happy to be human than others. Thank you Gatorade, for creating one minute and one second of awesome video that excites me to be alive. This is one of the coolest commercials I’ve seen in a long time. Gatorade is known for their excellent marketing. I mean, how else are you going to sell a “sports drink” with nearly your entire day’s allowance of added sugar in a single serving? So, to launch Gatorade’s latest energy drink called G-Active, they enlisted a skilled team of professionals to create the world’s first human figure made entirely of water (“G-Active”), and it’s very impressive. Without the aid of traditional CGI, the team animated a water athlete in mid-air using a series of over 2,000 switches that triggered the droplets at just the right time. Strobes were then used to freeze the droplets in mid air. The whole project…

Samsung is Disrupting the Ultra-wide Monitor Market

Samsung has announced that they are to produce an ultrawide monitor, the CHG90. A monitor of mega proportions, plans revealed that the monitor will be 32:9 aspect ratio. To put this into perspective, in general, ultrawide monitors have a ratio of 21:9, while normal monitors have an aspect ratio of 16:9. The 49 inch CHG90 sets a new standard for monitor display. Coupled with 3,840×1,080 double full HD (DFHD) resolution, the new monitor offers users a unique experience. Colours will appear deeper and brighter, offering more realistic visuals. Samsung may have tapped into a market of various customers for ultrawide monitors. The world of business, finance, and tech are well accustomed to using a multi-screen platform. Utilizing several screens simultaneously, allows professionals to use a multitude of apps, or follow a number of trends at the same time. However, this often isn’t the most productive method of monitoring your workflow,…