Amazon’s Treasure Truck is a truck loaded with daily deals and trendy products, and now it’s finally expanding to other US cities. The truck has been limited to Seattle, Amazon hometown since it was first launched 2016, a year after it was announced.
The Treasure Truck initially appeared to be some sort of one-off marketing experiment. However, its recently granted patent and forthcoming nationwide launch now seem to indicate broader plans for Amazon’s attempt at crossing online and real-world shopping.
So far, Amazon won’t give any further details on which cities the truck will hit next. This is most likely to keep up a sense of mystery. A tweet from the Treasure Truck suggests that the next city could be Ashburn, Virginia. From what we understand the plan is to send a fleet of trucks to more than a couple dozen cities across the U.S. It will exist as a permanent installation. That is to say, this is not a cross-country “road trip” for the deals machine. It’s actually meant to be a new way for consumers to interact with Amazon and shop.
The goal with Treasure Truck so far has been to bring limited quantity items to customers in a unique format. In the past, this has included local, exclusive, and other in-demand products. For example, Treasure Truck served up deals on discounted GoPro cameras; the top holiday toy from Hatchimals. The new Harry Potter book, “Harry Potter and the Cursed Child” will be available. Beast Mode-skinned Amazon Echo devices and Beast Mode hats, promoting Ex-Seahawks’ Marshawn Lynch’s Beast Mode apparel store, located in Seattle; and much more will feature.
The Treasure Truck’s nationwide expansion is being rolled out in phases. Amazon plans to announce more details on the deals program later this month. In the meantime, customers interested in Treasure Truck can text “TRUCK” to 24193 in order to receive alerts about new offers. Alternatively, they can visit the Settings section in Amazon’s app, and switch on “Treasure Truck Offers” under “Notifications.”
Once Treasure Truck is available in your city, you’ll be able to shop the deals from the “Treasure Truck” section accessed via the “Programs and Features” menu item. When you find a deal you’re interested in, you tap “I want this,” and select your pickup location. You then have to visit the Truck’s location to pick up your item.