Tinder Gold, a paid tier of the dating app, is coming to the US after months of testing. It was available in limited markets including Canada, United Kingdom, Mexico, and Germany. This new feature allows people to see everyone who has swiped right on them, as well as a range of other features.
The members-only subscription also includes unlimited likes, the passport feature so that you can like people anywhere. It also includes the ability to undo swipes, and an extra number of Super Likes and Boosts. Tinder claims its paid service has helped users receive 60 percent more likes than its free version.
Tinder Gold is designed to be an upgrade on top of its current optional subscription plan, Tinder Plus. For another $4.99 a month. But by far the most dramatic change is what Tinder refers to as the Likes You feature. This lets you see everyone who has already liked you without you having to bother swiping on them to find out.
“Think of it as your personal Swipe Right concierge—available 24/7—bringing all of your pending matches to you,” Tinder wrote in its announcement. “Now you can sit back, enjoy a fine cocktail, and browse through profiles at your leisure.”
But does this upgrade defeat the point of the dating service? Until now, the drudgery of swiping through potential matches was lightened by the possibility that one of those people might already have swiped right on you. This means that it is worth swiping through people if only to find out if any of them had liked you. However, allowing people to pay to entirely avoid those speculative swipes. They could presumably leave everyone just waiting for someone else to swipe them.
Tinder will release Gold onto Android devices next month and is currently available on IOS.